Data Collection and Surveys Research

High performance hinges on the ability to gain insights from data - insights that organizations need to make better decisions, faster. From strategy to execution, Ericks & Fredericks works with organizations in the health, public service and private sectors to develop the analytic capabilities required to outperform the competition.

At Ericks and Fredericks, we provide consulting and expert testimony on design, implementation, and analysis of surveys to address issues in retail, consumer/product analysis, marketing, and political assessments.

Our survey methodologists design original surveys and critique those performed by others. Our experts have designed and conducted surveys using all modes of survey data collection (e.g., telephone, internet, intercept, self-administered, etc.), as well as qualitative in-depth interviews and focus groups. Surveys have been conducted with samples from consumers, businesses, and employees.

Our survey conclusions have helped clients plan individual, product strategy and technology requirements, and estimate the value of nonmarket goods. Our expertise in surveys include:

  • Identifying the relevant population and developing the most efficient and accurate way to sample the target population, including developing the appropriate sample frame (list) and sample size
  • Developing and pretesting the survey questions, including the use of in-depth interviewing, cognitive interviewing, focus groups, and formal quantitative testing as needed
  • Evaluating and developing complex question strategies such as: hypothetical choice questions, willingness to pay questions, and conjoint and ordered logit analysis
  • Determining the appropriate methodology for implementing the survey. Commonly used methodologies include telephone surveys, Internet surveys, mall-intercept surveys, and self-administered surveys
  • Evaluating the methodologies of surveys and market research submitted by others as evidence.

Our team combine a deep knowledge of sampling methods, survey and question design, survey administration, and analysis of complex sets of data grounded in theories of survey research and statistical sampling principles and practices.